Time and time again have I seen various marketers, as well as business owners, claim that inbound marketers hate advertisements.
But what if I told you that it’s one of the biggest myths that I have ever come across?
All we inbound marketers hate are bad advertisements.
We hate inefficient advertising and marketing budget expenditures.
I'd say that we are always keen on knowing whether our money is being spent well or not.
Talking about commercial ads, there's no thing such as "BEST" advertisement.
Instead, the focus stands on how effective the campaigns usually are.
And that’s exactly what we will take a look at here.
In this blog post, we will take a look at the top such advertisements of all time.
Let’s dig in straight away.
Nike: Just Do It
There was a time when the Nike products were simply limited to the marathon runners.
And let me tell you this:
Nike’s Marketing Department is the reason why the brand is well-recognised all across the world.
With the fitness craze emerging all across the world, Nike's marketing department was smart enough to capitalize on it. And that's how they managed to surpass one of its leading competitors i.e., Adidas.
1980's the year when it came up with the "Just Do It" campaign.
Nike became a major hit.
Let’s take a look at the sales.
· 1988: $800 million
· 1998: $9.2 billion
A short and sweet campaign that managed to grab the attention of millions of people all across the world.
The slogan’s something that each one of us can relate to.
It made us push our limits, and that's what ultimately made it a success.
Absolut Vodka: The Absolut Bottle
With no distinct shape, Absolut successfully was able to make its bottle super-duper popular and recognizable all across the world.
The campaign featured print ads with bottles in the wild. The campaign was such successful that it ran for almost 25 years.
It’s the longest ad campaign ever.
Plus, it consists of 1,500+ separate ads.
Back when the campaign began, Absolut consisted of about 2.5% of the overall vodka market.
With its end in the late 2000s, Absolut was already importing 4.5+ million cases each year.
Share A Coke
“Share A Coke” campaign helped the Coca-Cola brand to connect with its customers at an emotional level.
Share A Coke campaign allowed people from different parts of the world to personalise their drinks.
People had the option to personalise their own bottles by adding in their names on Coca-Cola’s website.
Or they could simply visit their nearest supermarket or gas store to check whether a bottle with their name on it was available.
Once people started posting pictures online, this campaign soon went viral and became a global success.
These numbers are proof of how effective this campaign really was.