With more than 2.5 billion monthly active users, businesses all across the world have been trying to establish their dominance on this platform.
Creating a Facebook business page is a pretty straightforward process.
All you need to do is to follow these few simple steps, and you will be up and running in just no time:
Here’s what you will come across:
Depending on your requirements, choose one of the above options.
In this blog post, we’ll be focusing on creating a Facebook Business page.
Click the “Get Started” button to proceed forward.
Here’s what you will come across:
Fill your business information.
Type in your business name in the “Page Name” section.
Type in your businesses' category, and once you start typing, Facebook will automatically suggest some options.
Once you select a category, you will be asked to enter your “Business Address” and “Contact Information.”
Once you enter the details, click the “Continue” button to get started.
First impression matters.
And that's exactly why you need a killer profile as well as a cover picture for your Facebook Business Page.
Make sure that both of them align with your brand’s message, goals as well as objectives.
Upload the profile picture first.
Whenever a user searches for your businesses' name, the profile picture will be visible on the top-left.
Most brands usually use their logo as their pages’ profile picture.
Facebook Profile Picture on Desktop: 170*170 pixels
Facebook Profile Picture on Mobiles: 128*128 pixels
Once you have uploaded the profile picture, it’s time to upload a great killer image.
Your cover image should manage to capture your brands’ essence and capture its personality.
Facebook Cover Image on Desktop: 820*312 pixels
Facebook Profile Picture on Mobiles: 640*360 pixels
Create Your Username
Also referred to as Vanity URL, your username will people understand how to find your business on Facebook.
The maximum limit it 50 characters. However, I’d advise you to not extend it a lot.
Make sure that it’s easy to remember as well as type.
Click “Create Page @Username” in the left in order to set your vanity URL up.
Once you have typed in, select the “Create Username” button.
Add Business Information
Add your business information such as contact details, email, address, etc. to make your business page feel relevant and trustworthy to your customers.
In order to enter your business details, click on the “Edit Page Info” tab on the top menu.
Here’s what you can add:
· Extra Options
Once you are done, don’t forget to click “Save Changes.”
What’s Your Story?
Why should your prospects engage with you?
What makes your business unique?
And that’s where your business description comes in.
There’s a place on your page where you can add in a full-version description for your business.
In order to access it, hit the “See More” button in the left.
Can you see the “Our Story” on the right side?
Well, then! Get started right away.
Publish Your Page
Once you are done optimising your page, it’s time to hit that green button. You’ll see a “Publish Page” tab on the left-hand side.
Hit that button to get started straight away.
That’s not it.
Make sure that you optimise your page to make it look interesting.
Here’s what you can additionally do to make sure it’s visually appealing and informative:
· Add CTA buttons
· Add pinned post
· Make the most of tabs and templates
· Like other pages
· Review your settings
· Measure Analytics
What are you waiting for?
Get Your Facebook journey started TODAY!